Runa

Every creative process runs on two things: thought and memory. That idea sat at the heart of Runa from the very beginning.

Runa is a nootropic gummy brand built for creative thinkers, makers, and problem-solvers. People who don't want a shortcut, but do want an edge. The brief was to create something that felt less like a supplement and more like a tool; something you'd keep on your desk next to your sketchbook, not hidden in a medicine cabinet.

The brand draws from an ancient Norse myth in which Odin sends two ravens into the world each dawn, one carrying Thought, the other Memory. The name pulls from the world of runes, symbols associated with knowledge and hidden meaning. Together, they gave the identity a quiet depth that the wellness category rarely reaches for.

The raven became the central mark: bold, geometric, and immediately ownable. A custom runic logotype reinforces the mythic tone without taking itself too seriously. Each flavour variant gets its own colour against a consistent dark ground, creating a range that feels unified on shelf but distinct up close.

The result is a brand that doesn't shout about its benefits. It earns your attention instead.